What SPARQUE can do for Tim DE
Meet Tim
Tim is the innovator behind the eCommerce business of a home improvement retailer. He’s a smart guy and keeps track of his customers’ actions online. If he could just match content to each customer! He has ideas that will immediately increase conversion rate, order size and loyalty.
He already has lots of data he would really like to use
Tim has online data of individual customers as well as years of point-of-sales data. He wants the data to result in personalized search results and cross sell recommendations. His customers would really appreciate suggestions for materials they need,as their home improvement projects progress. But how can he bring the data together and feed results real-time to the website?
Get started
Tim contacted SPARQUE and within days he could get started. What is most relevant to each customer is now shown first. Patterns that are important in Tim’s business, such as brand preferences, viewing history, popularity, seasonality and promotions are now used to determine relevance. Conversion rates have gone up significantly.
Oh, and just showing plugs that matched the size of screws helped to increase the order amount. And Tim’s customers? They are really happy with the improved shopping experience.
SPARQUE touchpoints DE
Stay close to your customer throughout his journey. SPARQUE provides you with the technology to reach out to each customer at every touchpoint. Your visitor wants you to anticipate his needs and interact meaningfully, as if your platform was a person.
Visitors served by SPARQUE
SPARQUE customers boost conversion and order value every day by displaying personalized search results, product listings and recommendations.