{"id":856,"date":"2025-11-26T15:47:41","date_gmt":"2025-11-26T15:47:41","guid":{"rendered":"https:\/\/staging.sparque.ai\/nicht-kategorisiert\/wie-personalisiertes-shopping-die-regeln-im-e-commerce-neu-schreibt\/"},"modified":"2026-02-12T08:32:37","modified_gmt":"2026-02-12T08:32:37","slug":"personalisierung","status":"publish","type":"post","link":"https:\/\/sparque.ai\/de\/artikel\/personalisierung\/","title":{"rendered":"KI-gest\u00fctze Personalisierung in B2B"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/sparque.ai\/wp-content\/uploads\/2025\/11\/test-customers-bg-redone-1-1.webp\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:150px;--awb-padding-bottom:100px;--awb-padding-left:150px;--awb-overflow:hidden;--awb-bg-color:rgba(255,255,255,0.33);--awb-bg-color-hover:rgba(255,255,255,0.33);--awb-bg-size:cover;--awb-box-shadow:3px 3px 10px 0px rgba(13,15,17,0.15);;--awb-border-radius:15px 15px 15px 15px;--awb-width-large:100%;--awb-margin-top-large:50px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#3200b4;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:54;line-height:1.15;\">KI-gest\u00fctzte Personalisierung im B2B<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>KI-Tools der n\u00e4chsten Generation bieten neue, einfachere M\u00f6glichkeiten f\u00fcr eine personalisierte Kundeninteraktion im B2B \u2013 eins-zu-eins, skalierbar, \u00fcber mehrere Kan\u00e4le hinweg und stets bedarfsgerecht. Dieses Whitepaper erkl\u00e4rt, warum man jetzt starten sollte.<\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;width:100%;max-width:75px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color2);border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:45;line-height:1.15;\">Gamechanger KI-gest\u00fctzte Personalisierung<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:center;\"><p>Personalisierung mithilfe von KI erm\u00f6glicht sowohl Ihren Kunden als auch Ihrem Unternehmen einen reibungslosen, angenehmen schnellen Bestellvorgang. Durch Personalisierung erzielen Sie positive Ergebnisse in jeder Phase der Customer Journey.<\/p>\n<p>Der zunehmende Einsatz von KI in diesem Bereich ist mehr als nur ein Trend: Es ist vielmehr unabdingbar, wenn es darum geht, das Potenzial des E-Commerce im B2B-Sektor zu erschlie\u00dfen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h3>Personalisierung im B2B<\/h3>\n<p>Gesch\u00e4ftskunden haben zunehmend h\u00f6here Anforderungen an das Online-Einkaufserlebnis im B2B-Bereich. Durch langj\u00e4hrige Beziehungen zu ihren Kunden verf\u00fcgen Unternehmen \u00fcber eine Vielzahl wichtiger Daten, die sich effektiv zur Personalisierung nutzen lassen.<\/p>\n<h3>Das Potential der KI<\/h3>\n<p>Mithilfe k\u00fcnstlicher Intelligenz kann Ihr Online-Shop so kompetent und pr\u00e4zise reagieren wie Ihre qualifizierten Vertriebsmitarbeiter. KI ist in der Lage, riesige Mengen relevanter Daten schnell, objektiv und bedarfsgerecht zu verarbeiten und zu verkn\u00fcpfen, um eine personalisierte Buyer Journey zu erm\u00f6glichen.<\/p>\n<p><strong>Erfahren Sie:<\/strong><\/p>\n<ul>\n<li>warum Personalisierung im B2B-E-Commerce wichtig ist.<\/li>\n<li>wie Ihnen k\u00fcnstliche Intelligenz dabei helfen kann, relevante Customer Journeys zu realisieren.<\/li>\n<li>was Sie tun m\u00fcssen, um schnell und einfach zu personalisieren<\/li>\n<li>welchen Nutzen die KI-gest\u00fctzte Personalisierung f\u00fcr Ihr Online-Gesch\u00e4ft bietet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:25px;--awb-padding-right:25px;--awb-padding-bottom:25px;--awb-padding-left:25px;--awb-bg-color:rgba(250,250,250,0.7);--awb-bg-color-hover:rgba(250,250,250,0.7);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:1.2;\">Jetzt herunterladen<\/h3><\/div><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({\n    portalId: \"4791871\",\n    formId: \"c29e7f4b-a1ba-44d2-b30f-0c3cf7803866\",\n    region: \"eu1\",\n    css: \"\"\n  });\n<\/script><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":855,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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