Motul
Motul is a global manufacturer of high-performance lubricants, engine oils and specialized fluids for automotive, motorcycle and industrial applications. Known for pioneering ester-based synthetic technology, Motul delivers products engineered for maximum engine protection, reduced friction and optimal performance — from everyday driving to the most demanding racing environments.
How SPARQUE.AI helped Motul
Motul operates across both B2B and B2C channels, each with different customer expectations, assortments and regional requirements. SPARQUE.AI powers both the search and recommendation experience on Motul’s B2B Intershop platform as well as its headless B2C commerce environment, creating a consistent and intelligent product discovery experience across channels.
By combining customer context, country-specific assortments and catalog data, SPARQUE.AI ensures that every user is presented with the correct products, recommendations and search results for their market and customer profile. Whether serving professional distributors, workshops or end consumers, the platform helps customers quickly find the right lubricants and compatible products for their specific vehicles and applications.
Imagine. Done.
SPARQUE.AI’s flexible AI platform enables Motul to combine product data, vehicle compatibility, customer segmentation and regional catalog rules into highly relevant search and recommendation experiences. The platform supports both traditional B2B commerce and modern headless architectures, ensuring that each customer and each country receives the correct assortment, product visibility and buying experience. Relevant products for every channel and market? Done.
