You can Bouwmaat’s personal touch also online in the fine details. SPARQUE applies personalised product listers to help customers quickly find his preferred materials. Repeat purchases and preferred brands are ranked higher. “Bouwmaat gets me”.
Familiar applications, materials and brands on top
Products appear on the lister page in the order customers expect. Construction professionals like to work with materials they are familiar with. Therefor Bouwmaat presents familiar materials and brands on top to simplify navigation. Products that have longer delivery time or are unavailable temporarily appear at the bottom. Customers feel better understood which contributes to a better customer experience.
How does it work? SPARQUE unique Build-your-own-algorithm feature ensures your application always incorporates the logic of your webshop. The order data tells you about prior purchases and brand preferences. These preferences are applied to the product categories a customer bought from as well as related categories. Persuasive merchandising? Done.