“We always offer customers the right sizes, preferred brands and complementary items”. In a deep assortment, the vistor needs to see immediately he has navigated to the correct product category without having to scroll. Recognition comes when he immediately sees familiar products, preferred brands and products in the right size. STARXX has personalised the order of products on lister pages to ensure every visitor can recognise he landed in the right place.
Go beyond the default
Do products convert better because they are placed on top or do you place better converting products on top? Either way, you want to make sure those precious places in the top of the lister display the most relevant products. Same is true when you have products – variants. You can display only one variant, typically the default variant. That is a pity if the size or color of an item does not fit your customer’s preference. STARXX displays the variant that is the best fit to each customer, in this case based on size. The customer can already see in the lister which products has the right size and can be ordered.
How does it work? SPARQUE’s unique Build-your-own-algorithm feature predicts from order data and recent visits what preferences a visitor has. Supplemented with popularity and stock information, SPARQUE get the most relevant products on top of the search results and the most variant displayed. Persuasive merchandising? Done.