For Bouwmaat, personal attention also means making sure customers do not forget something essential for the job at hand. SPARQUE helps out with personalised recommendations that help every customer to quickly complete his order. Products he and others frequently buy together are recommended on both product detail page and the shopping cart page. Nothing left out? “Bouwmaat gets me”.
Higher order values, conversion rate and customer satisfaction
Recommendations by SPARQUE result in 5-10% higher order value and significantly higher conversion. The Bouwmaat customer gets products presented that fit his journey, dictated by the job at hand. When he sees he can complete his order and does not need to get anything from another supplier, it speeds up the ordering process. The efficient and reliable process also increases customer satisfaction. Of course, to get the best possible recommendation, individual preferences are taken into account. Construction professionals have strong preferences for familiar applications, materials and brands.
How does it work? SPARQUE’s unique Build-your-own-algorithm feature gets you the most out of your data. The algorithm uses order data. Where other engines cannot go beyond ‘frequently bought together’ though, SPARQUE also uses order data to determine prior purchases, individual combinations and how strongly he feels about each brand. Also noteworthy is that SPARQUE weighs all the items present in the cart to predict the best overall cross sell recommendations.