Onsite search is very important to Bouwmaat and her customers. Being able to find a product is a prerequisite for ordering that product. But the website also has an important role as online catalogue. Construction professionals are often on the job and use the app and mobile website. Personalised search results gets for each user the most relevant products on top and reduces the need to scroll or filter. “Bouwmaat gets me”.
Familiar applications, materials and brands on top
High quality onsite search is a the result of incorporating customer behaviour in the search algorithm. This way, search results appear in the order customers expect. Construction professionals like to work with materials they are familiar with. Therefore Bouwmaat presents familiar materials and brands on top to simplify the search. Customers feel better understood which contributes to a better customer experience.
Dynamic filters – no more need to configure filters
Bouwmaat makes use of dynamic filter for search and navigation. Dynamic filters boil down to determining the filters shown based on what products are in the result set. The e-commerce team does not need to manage when which filters should be shown. Products have properties. When enough products in a result set share a specific property this property can be considered relevant to use as a filter. When you have a hundred products in the result set and you have put the relevance limit at 50%, a property is shown as a filter when 50 of more products share that property. E.g. when you search for ‘drill’ you will get drills and a few drilling machines. As long as 50% of the products have a ‘diameter’, this property will be shown with all options present (3mm, 4mm, etc.) as a filter.
How does it work? SPARQUE unique Build-your-own-algorithm feature ensures your application always incorporates your logic in your webshop. The order data tells you about prior purchases and brand preferences. These preferences are applied to the product categories a customer bought from as well as related categories. Dynamic filters are also the result of a made-to-fit algorithm. Whether you prefer filters that are applied often higher or you prefer to start with properties most shared within a result set, it’s your call.