“We always offer customers the right sizes, preferred brands and complementary items”. STARXX promise to every customer puts the bar nice and high for the search function. Being able to find products is key for both customers and webshop. But it’s not just about what in your search results, it’s about what’s is in the top of your search results. Particularly in a deep assortment, the sorting of the products and which variant is displayed has to be personalised such that every visitor gets relevant results on top.
Personalise based on preferences
Personalised search makes sure those precious places in the top of the result page display the most relevant products. For STARXX, customers often make repeat purchases or variations thereof. Past purchases and derived preferences regarding protection grades, brands and sizes are great predictors for relevance. This way, STARXX ensures the top positions always display the most relevant products. But what about which variant to display? When you have products – variants, you can display only one variant for each product, typically the default. That is a pity if the size or color of an item does not fit your customer’s preference. STARXX displays the variant that is the best fit to each customer, in this case based on size. The customer can already see in the search result page which products has the right size and can be ordered.
How does it work? SPARQUE’s unique Build-your-own-algorithm feature predicts from order data and recent visits what preferences a visitor has. Supplemented with popularity and stock information, SPARQUE get the most relevant products on top of the search results and the most variant displayed. Personalised search? Done.