SPARQUE B.V. only uses technical, functional and analytical cookies that do not infringe your privacy. A cookie is a small text file that is stored on your computer, tablet or smartphone when you visit this website for the first time. The cookies we use are necessary for the technical operation of the website and your convenience. They ensure that the website works properly and save your preferences, for example. They also enable us to optimize our website. You can reject the use of cookies by setting your internet browser so that it no longer stores cookies. In addition, you can delete all previously stored information via your browser settings.
Which cookies do we use?
We use both so-called ‘first-party cookies’, which are set by us as the controller, and ‘third-party cookies’, which are used by other providers.
3.1. Strictly Necessary Cookies
These cookies are essential in order to navigate the website and use its functions, e.g. to change your privacy settings, log in or fill in forms. Without these cookies, the website could not function properly. Under applicable law, these cookies do not require the user's consent. You can configure your browser to block the necessary cookies, but then you may not be able to use the website properly.
Name: _cfruid
Expiration: Session
Provider: .sparque.ai
Description: This cookie is part of the Cloudflare services - including load balancing, provision of website content and provision of a DNS connection for website operators.
Category: Third Party
Name: _cf_bm
Expiration: 1 day
Provider: .sparque.ai, .hsforms.com, .hubspot.com ,
Description: Cookie for Cloudflare bot products. Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
Category: Third Party
Name: _cfuvid
Expiration: Session
Provider: .hubspot.com , .hsforms.com
Description: This cookie is set by HubSpot's CDN provider based on their rate limit policy. It expires at the end of the session. Learn more about Cloudflare cookies.
Category: Third Party
Name: hofff_contao_consent_xx
Expiration: local storage
Provider: sparque.ai
Description: This cookie stores your cookie settings for this website.
Category: First Party
Name: csrf_https-contao_csrf_token
Expiration: Session
Provider: sparque.ai
Description: With the help of the CSRF token cookie, Contao now tries to detect the hacker's attack and thus prevents a CSRF attack.
Category: First Party
3.2. Marketing Cookies
Marketing cookies (called targeting or advertising cookies) are used to display adverts on third party websites that are relevant to the user and their interests. They are also used to limit the frequency of an advert and to measure and monitor the effectiveness of advertising campaigns.
The legal basis for the processing of personal data that can be processed with the help of marketing cookies is the user's consent. You can configure your browser to block strictly necessary cookies, but then you may not be able to use the website properly.
Name: _lfa
Expiration: 12 months
Provider: Leadfeeder (https://www.leadfeeder.com/cookies-and-tracking/)
Description: This cookie is only set for the website domain.
Category: Third Party
3.3. Statistical/Tracking and Performance Cookies
These cookies collect information about the use of the website, e.g. which pages are visited most frequently and how users navigate the website. These cookies are intended to help us increase the user-friendliness of the website in order to improve the user experience.
Name: _ga
Expiration: 14 months
Provider: Google
Description: Google Analytics Tracking – to distinguish visitors
Category: Third Party
Name: _gid
Expiration: 1 day
Provider: Google
Description: Registers an unambiguous ID, at the help of which statistical data about the user’s use of the website is generated.
Category: Third Party
Name: _gcl_au
Expiration: 90 days
Provider: Google
Description: Saves and tracks conversions
Category: Third Party
Name: _ga_L2BP0WVPTR
Expiration: 14 months
Provider: Google
Description: Google Analytics 4 Tracking - contains the unique Google Analytics account.
Category: Third Party
Name: _hjid
Expiration: Persistent
Provider: Hotjar
Description: Sets a unique ID for the session. This allows the website to obtain data about visitor behavior for statistical purposes.
Category: Third Party
Name: _hjSession_{site_id}
Expiration: 30 minutes
Provider: Hotjar
Description: Holds current session data. Ensures subsequent requests in the session window are attributed to the same session.
Category: Third-party provider
Name: _hjSessionUser_{site_id}
Expiration: 1 year
Provider: Hotjar
Description: Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites. Ensures data from subsequent visits to the same site are attributed to the same user ID.
Category: Third Party
Name: hubspotutk
Expiration: 6 months
Provider: .sparque.ai
Description: This cookie tracks the identity of a visitor. This cookie is transferred to the HubSpot software when a form is submitted and is used when contacts are duplicated.
Category: Third Party
Name: __hssc
Expiration: 30 min
Provider: .sparque.ai
Description: This cookie tracks sessions. It is used to determine whether the HubSpot software needs to increase the session count and timestamps in the __hstc cookie.
Category: Third Party
Name: __hssrc
Expiration: Session
Provider: .sparque.ai
Description: Whenever the HubSpot software changes the session cookie, this cookie is also set. This is used to determine whether the visitor has restarted the browser.
Category: Third Party
Name: __hstc
Expiration: 6 months
Provider: .sparque.ai
Description: The main cookie for visitor tracking. It contains the domain, the user token (hubspotutk), the first timestamp (of the first visit), the last timestamp (of the last visit), the current timestamp (for this visit) and the session number (increases with each subsequent session).
Category: Third Party
Name: bcookie
Expiration: 1 year
Provider: linkedin.com
Description: Browser identifier cookie to uniquely identify devices accessing LinkedIn for platform abuse and diagnostic purposes.
Category: Third Party
Name: li_gc
Expiration: 2 years
Provider: linkedin.com
Description: Used to store guests' consent to the use of cookies for non-essential purposes.
Category: Third Party
Name: lidc
Expiration: 1 day
Provider: linkedin.com
Description: This cookie provides for the selection of the data center.
Category: Third Party
a) Use of anonymized user profiles for web analytics - Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (‘Google’), in accordance with Art. 6 para. 1 lit. a) GDPR. We have concluded a data processing agreement with Google. Data processing by Google Analytics may take place outside the EU or the EEA (in particular in the USA). An adequate level of data protection is guaranteed for this data transfer on the basis of the adequacy decision (EU-U.S. Data Privacy Framework). Google Analytics uses so-called ‘cookies’, small text files which your browser loads onto your device and which enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information for the purpose of analyzing your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can prevent the collection and processing of the data generated by the cookie and related to your use of the website (including your IP address) by Google Analytics and the processing of this data by Google by downloading and installing the browser add-on to deactivate Google Analytics here: https://tools.google.com/dlpage/gaoptout?hl=en. You can find Google's terms of use and privacy policy at https://policies.google.com/?hl=us. We would like to point out that the Google Analytics function ‘anonymizeIp’ is active on this website, i.e. IP addresses are anonymized (‘masked’). Our interests lie in the analysis, optimization and efficient operation of our website. The personal data is automatically deleted from Google Analytics after 14 months.
Google Analytics 4
This website uses Google Analytics 4, a web analysis service of Google Inc (‘Google’), for web analysis. Data processing is based on your consent in accordance with Article 6 (1) point (a) if you have given your consent via our cookie banner. We have concluded an order processing contract with Google. Data processing by Google Analytics 4 may take place outside the EU or the EEA (in particular in the USA). An adequate level of data protection is guaranteed for this data transfer on the basis of the adequacy decision (EU-U.S. Data Privacy Framework). Google Analytics 4 uses ‘cookies’, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website or apps is usually transferred to a Google server in the USA and stored there. IP anonymization is activated here by default and your IP address will be shortened by Google by the last three digits within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator, whereby anonymized evaluations, such as the collection of device data (e.g. device type, browser type, operating system and screen resolution) and geographical data (e.g. location, language and country) are carried out. The IP address transmitted by your browser as part of Google Analytics 4 will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link (https://tools.google.com/dlpage/gaoptout?hl=en). Further information on terms of use and data protection can be found at https://policies.google.com/terms?hl=en or https://policies.google.com/?hl=en&gl=en. We would like to point out that on this website Google Analytics 4 has been extended by the code ‘anonymizeIp’ to ensure anonymized collection of IP addresses (so-called IP masking). Our interests lie in the analysis, optimization and economic operation of our website. The personal data is automatically deleted in Google Analytics 4 after 14 months.
b) Leadfeeder
We use the service provider Liidio OY, Mikonkatu 17 C, 00100, Helsinki, Finland (‘Leadfeeder’) to analyze visitors to our website in accordance with Article 6 (1) point (a) GDPR. Our interest here is the economic necessity of being able to contact potential new customers. Leadfeeder is contractually obliged to use and store your personal data in accordance with European data protection standards, strictly in accordance with instructions, not for its own purposes and in compliance with the relevant security standards. Leadfeeder records the visitor's IP address in order to determine the company and geographical location. The personal data is automatically deleted in Leadfeeder after 24 months. You can view information about how Leadfeeder uses your personal data here: https://www.leadfeeder.com/privacy/.
c) Hotjar
To improve the user experience on our websites, we use Hotjar, which is essentially a web analytics service based on tracking code provided by Hotjar Ltd (‘Hotjar’) (https://www.hotjar.com, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe). The data processing takes place on the basis of your consent in accordance with Article 6 (1) point (a) GDPR if you have given your consent via our cookie banner. Hotjar makes it possible to measure and evaluate user behavior (clicks, mouse movements, scroll heights, etc.) on our website. Hotjar uses so-called ‘cookies’, which are text files that are stored on your computer and which enable your use of the website to be analyzed. IP addresses are only stored and processed in anonymized form in order to exclude any direct personal reference. In addition, information about the operating system, browser, incoming and outgoing links, geographical origin, resolution and device type is analyzed for statistical purposes. This information is not personalized and is not passed on to third parties by us or Hotjar. If you do not want this recording, you can deactivate it on all websites that use Hotjar by setting the DoNotTrack header in your browser. For more information, please visit: https://www.hotjar.com/legal/.
e) LinkedIn
Our website uses the “LinkedIn” button of the social network LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland. Data processing is carried out on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or § 25 para. 1 TDDDG, provided that you have given your consent via our cookie banner. The “LinkedIn” button can be recognized by the blue “in”. If you activate the plug-in on one of our websites by clicking on it, the browser will establish a direct connection to the LinkedIn servers. Through this connection, the content of the plug-in is transmitted to your browser and integrated into the displayed website. LinkedIn is also informed that you have visited our website. If you are logged in to LinkedIn via your personal user account while visiting our website, LinkedIn can assign this visit to the website to your user account. If you wish to prevent the transfer of data to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
We also use cross-device tracking technologies so that you can be shown targeted advertising on other websites based on your visit to our website and we can recognize how effective our advertising measures were. Data processing takes place on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or § 25 para. 1 TDDDG, provided that you have given your consent via our banner. Your consent is voluntary and can be revoked at any time.
When you visit our websites, it is possible that the third-party providers mentioned below may retrieve recognition features for your browser or your end device (e.g. a so-called browser fingerprint), evaluate your IP address, store or read recognition features on your end device (e.g. cookies) or gain access to individual tracking pixels.
The individual features can be used by third-party providers to recognize your device on other websites. We can commission the relevant third-party providers to place advertisements based on the pages you visit on our website.
You can find out the purpose and scope of data collection and the further processing and use of your data by LinkedIn in LinkedIn's privacy policy(https://www.linkedin.com/legal/privacy-policy) and LinkedIn's terms of use(https://www.linkedin.com/legal/user-agreement). We have entered into a data processing agreement with LinkedIn as joint controllers, which sets out the distribution of data protection obligations between us and LinkedIn. You can view the agreement at the following link: https://legal.linkedin.com/pages-joint-controller-addendum.
e) Google Tag Manager
Our website uses “Google Tag Manager”, which is provided by “Google” (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001). “Google Tag Manager” is a solution that allows website tags and other elements to be managed through a single interface.
When you visit the website with ‘Google Tag Manager’, an HTTP request is first sent to ‘Google’.
This transmits device information and personal data - such as your IP address and information about your browser settings - to Google. We use ‘Google Tag Manager’ to facilitate electronic communication by providing information to third-party providers, including via programming interfaces. The ‘Google Tag Manager’ implements the respective tracking codes of the third-party providers without us having to change the source code of the website ourselves. Instead, the integration takes place via a container that inserts so-called placeholder code into the source code. ‘Google Tag Manager’ also enables the exchange of user data parameters in a specific order, in particular by organizing and systematizing the data packets. Data processing by Google Tag Manager may take place outside the EU or the EEA (in particular in the USA). An adequate level of data protection is guaranteed for this data transfer on the basis of the adequacy decision (EU-U.S. Data Privacy Framework). The legal basis for this processing is Article 6 (1) point (a) GDPR. The ‘Google Tag Manager’ does not initiate any data storage. Further information on data protection at ‘Google’ can be found at: https://www.google.de/intl/en/policies/privacy.
On the other hand, the ‘Google Tag Manager’ integrates tags from third-party providers, such as tracking codes or tracking pixels, on our website. The tool triggers other tags, which in turn collect your data; this is explained separately in our privacy policy. The ‘Google Tag Manager’ itself does not analyze the device information and personal user data collected by the tags. Rather, your data is forwarded to the respective third-party service for the purposes specified in our consent management tool. We have configured ‘Google Tag Manager’ to work with our consent management tool so that the triggering of certain third-party services in ‘Google Tag Manager’ depends on the selections you make in our consent management tool, so that only the third-party tags for which you have given consent trigger data processing. The use of ‘Google Tag Manager’ is subject to your consent for the respective third-party service. The legal basis for this processing is your consent in accordance with Article 6 (1) point (a) GDPR. Data processing by Google Tag Manager may take place outside the EU or the EEA (in particular in the USA). An adequate level of data protection is guaranteed for this data transfer on the basis of the adequacy decision (EU-U.S. Data Privacy Framework). Please refer to the following descriptions of the individual third-party services to find out how long your data is stored in each case. Further information on data protection at ‘Google’ can be found at: https://policies.google.com/privacy.
You can withdraw your consent to the processing and transfers to third countries at any time by moving the slider back for the respective third-party provider in the consent tool “Settings”. This does not affect the lawfulness of the processing carried out on the basis of the consent prior to the withdrawal.
