Personalized content via e-mail
BOUWMAAT – ONE-TO-ONE EMAIL
Newsletters, campaigns, promotions. Bouwmaat communicates regularly via e-mail. Predicting what is the most relevant content to show each recipient helps Bouwmaat to get higher engagement. The e-mail marketer no longer has to decide which promotions to show, for this can be derived from data for each recipient. New product introductions, brands to highlight? Personalizing e-mail content deepens the personal customer relationship! Their motto: “Bouwmaat gets me”.
Higher engagement, open and click through rates
Bouwmaat creates, queues and sends e-mails using the Ternair marketing automation tool. The personalization is done via SPARQUE.AI. The various modules in an email template can call different SPARQUE.AI APIs in order to display the most relevant campaigns, promotions or blogs. Each recipient literally receives a different e-mail with unique and personalized content. They take individual behavior and preferences into account - and benefit from opened, read and converting communication.
How does it work? SPARQUE.AI’s unique Build-your-own-algorithm feature connects preferences derived from order data with website visits. This way, Bouwmaat uses both what is known and what is the current peak of interest. The logic is flawless for Bouwmaat customers. They don't put promotions in the e-mail of equipment someone recently purchased. They rather display other equipment of the same brand. Products have been viewed but not purchased? If that category has a promotion, it will show up in the e-mail. One-to-one email every time? Done.
AI-powered on-site search and recommendations by SPARQUE.AI
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