Every customer their own shop layout

BOUWMAAT – PERSUASIVE MERCHANDIZING

benefits of persuasive merchandizing with SPARQUE.AI technology

About Bouwmaat

You can experience Bouwmaat’s commitment to personal relationships on-site, but also online in the fine details. SPARQUE.AI creates personalized product lists to help customers quickly find their preferred materials. Repeat purchases and preferred brands are ranked higher. Their motto: “Bouwmaat gets me”.

Bouwmaat presents familiar materials and brands first to shorten the search

Familiar applications, materials and brands on top

Products appear on the listing page in the order customers expect. Construction professionals like to work with materials they are familiar with. Therefore Bouwmaat presents familiar materials and brands on top to simplify navigation. Products that have a longer delivery time or are unavailable temporarily appear lower. Customers feel better understood which contributes to a better customer experience.

SPARQUE.AI’s unique Build-your-own-algorithm feature

Imagine. Done.

How does it work? SPARQUE.AI's unique Build-your-own-algorithm feature ensures your search logic always incorporates the logic of your online store. The order data tells you about prior purchases and brand preferences. These preferences are applied to the product categories a customer bought from as well as related categories. Persuasive merchandizing? Done.

Sparque.AI brochure

AI-powered on-site search and recommendations by SPARQUE.AI

Download the free brochure!

Explore our persuasive merchandising cases
various building materials
BOUWMAAT
MERCHANDISING
Starxx support staff
STARXX
MERCHANDISING

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