Every customer their own shop layout
BOUWMAAT – PERSUASIVE MERCHANDIZING
You can experience Bouwmaat’s commitment to personal relationships on-site, but also online in the fine details. SPARQUE.AI creates personalized product lists to help customers quickly find their preferred materials. Repeat purchases and preferred brands are ranked higher. Their motto: “Bouwmaat gets me”.
Familiar applications, materials and brands on top
Products appear on the listing page in the order customers expect. Construction professionals like to work with materials they are familiar with. Therefore Bouwmaat presents familiar materials and brands on top to simplify navigation. Products that have a longer delivery time or are unavailable temporarily appear lower. Customers feel better understood which contributes to a better customer experience.
How does it work? SPARQUE.AI's unique Build-your-own-algorithm feature ensures your search logic always incorporates the logic of your online store. The order data tells you about prior purchases and brand preferences. These preferences are applied to the product categories a customer bought from as well as related categories. Persuasive merchandizing? Done.
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