Nothing left out?
BOUWMAAT – RECOMMENDATIONS
For Bouwmaat, personal attention also means making sure customers do not forget something essential for the job at hand. SPARQUE.AI helps out with personalized recommendations that help every customer to quickly complete their order. Products they and others frequently buy together are recommended on both product detail page and the shopping cart page. Their motto: “Bouwmaat gets me”.
Higher order values, conversion rate and customer satisfaction
Recommendations by SPARQUE result in 5-10% higher order value and significantly (+20%) higher conversion. The Bouwmaat customer gets products presented that fit their journey, dictated by the job at hand. When they see they can complete their order without consulting other suppliers, too, this speeds up the ordering process. The efficient and reliable buying also increases customer satisfaction. Of course, to get the best possible recommendation, individual preferences are taken into account. Construction professionals have strong preferences for familiar applications, materials and brands.
How does it work? SPARQUE.AI’s unique Build-your-own-algorithm feature will get the most out of your data. Of course, the algorithm uses order data, but where other engines cannot go beyond ‘frequently bought together’, SPARQUE.AI also uses order data to determine prior purchases, individual combinations and how strongly the customer feels about each brand. Also noteworthy is that SPARQUE.AI weighs all the items present in the cart to predict the best overall cross-sell recommendations.
AI-powered on-site search and recommendations by SPARQUE.AI
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