All accessories at hand
GALVANO – RECOMMENDATIONS
Displaying he right accessory for a product can be a challenge. Galvano sells everything needed for bathrooms and plumbing, and has a huge product assortment. What items fit well with each other?
It is not feasible to manually record all accessories for every product. Products move in and out of assortment, are temporarily unavailable and customer preferences may change. The key is to stay agile!
Finding the accessories that are most likely to convert
Galvano uses personalized recommendations to help customers complete their orders. Recommended accessories can be added directly to the cart with one click. ‘Frequently bought together’ is the foundation for accessories, while product properties play an important role in avoiding cold starts.
Of course, the recommendations also take into account the individual preferences of each customer.
How does it work? The recommendations are completely data-driven and modelled with an algorithm. SPARQUE.AI’s unique Build-your-own-algorithm feature helps Galvano transform the expertise of product managers and sales people into a fitting model. Besides ‘frequently bought together’, similarities in product properties contribute to a better prediction of which products are accessories. Relevant recommendations? Done.
AI-powered on-site search and recommendations by SPARQUE.AI
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