Finding products is key
COOLSAFETY – PERSONALIZED SEARCH
CoolSafety stands for advice and service in the field of personal protective equipment and safety. In addition to technical data, each product page is enriched with important information for customers, such as " added value" and stock status. Now the products just have to be found easily.
Strong suggestions and relevant results
How can you help your customer to get to the products he needs fastest? Using an intelligent search function that learns from what other visitors do. The type-ahead suggests keywords, products and content that not only fit the keyword, but are most helpful. The search results take into account aspects that are important to the customer, for example the delivery time.
How does it work? CoolSafety can predict what is relevant to each visitor using data and SPARQUE.AI’s unique Build-your-own-algorithm feature. CoolSafety activates and manages their own algorithms in the SPARQUE desk. Popular keywords, frequently sold products and best matching content is boosted to make products and information easy to find. The improved search has increased conversion rate by almost 50%!
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