Everything you need for your pet
MEDPETS – PERSONALIZED SEARCH
Medpets visitors have one or more pets, that is for sure. But what kinds? Cats? Dogs? Rabbits? Reptiles? Birds? Pharmaceuticals for example are quite specific for animals. The same goes for other products and information. This is why Medpets personalizes its search results for the animal you keep so that the right products for your loved one are ranked on top.
Repeat purchases, familiar items and brands on top
How can you help your customers to quickly find the products they need? Personalization for Medpets entails not only the kind of pet the visitor has, but also prior purchases and brand preferences. This logic is right, because customers often repeat purchases. Also, the keyword suggestions are designed to support the user journey as much as possible. As the kind of pet you keep is most important, the animal is added to the suggestions: When you type ‘happy’, the typeahead suggests ‘happy dog’ and ‘happy cat’ to allow more precise search results.
How does it work? Medpets configured their own algorithms using SPARQUE.AI’s unique Build-your-own-algorithm. The algorithm derives what kind of pet you keep from products purchased before and from the pages viewed in the current session. When a customer buys products for both cats and dogs, they probably keep both cats and dogs. Personalized search? Done.
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