A personal touch for every customer
STARXX – PERSONALIZED SEARCH
“We always offer customers the right sizes, preferred brands and complementary items”. Starxx's promise to every customer puts the bar high for their weibsite's search function. Being able to find products is key for both customers and online store. But it’s not just about what in your search results, it’s also about what’s displayed on top of the search results. Particularly in a huge assortment, the sorting of the products and which variant is displayed has to be personalized in a way that every visitor gets relevant results first.
Personalization based on preferences
Personalized search makes sure those lucrative spots on top of the result page display the most relevant products. For Starxx, customers often make repeat purchases or variations thereof. Past purchases and derived preferences regarding protection grades, brands and sizes are great predictors for relevance. This way, Starxx ensures the top positions always display the most relevant products.
But what about which variant to display? When you have product variants, you can display only one variant for each product, typically the default. What if the size or color of an item does not fit your customer’s preference? Starxx displays not a default, but a variant that is the best fit to each customer, in this case based on size. The customer can find, pick and order the right size from the search result page.
How does it work? SPARQUE.AI’s unique Build-your-own-algorithm feature predicts from order data and recent visits what preferences a visitor has. Supplemented with popularity and stock information, SPARQUE.AI get the most relevant products on top of the search results and the most suitable variant displayed. Personalized search? Done.
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