{"id":176,"date":"2025-11-17T18:35:47","date_gmt":"2025-11-17T18:35:47","guid":{"rendered":"https:\/\/staging.sparque.ai\/?p=176"},"modified":"2026-03-16T09:21:23","modified_gmt":"2026-03-16T09:21:23","slug":"rijk-zwaan","status":"publish","type":"post","link":"https:\/\/sparque.ai\/en\/customers\/rijk-zwaan\/","title":{"rendered":"Rijk Zwaan"},"content":{"rendered":"

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Rijk Zwaan<\/h1><\/div>

Unifying digital content and commerce with SPARQUE.AI<\/p>\n<\/div><\/div><\/div><\/div><\/div>

About Rijk Zwaan<\/h2><\/div>

Rijk Zwaan<\/a>, a global leader in vegetable seed innovation since 1924, operates in over 100 countries and employs 4,000+ people worldwide. Renowned for its focus on sustainability and partnerships with growers, distributors, and retailers, Rijk Zwaan is committed to improving the global food supply while maintaining an exceptional standard of employee well-being.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The challenge<\/h3><\/div>

As Rijk Zwaan expanded into 35 countries, fragmented digital platforms hindered efficiency and user satisfaction. Users faced challenges in retrieving product data and content due to disconnected systems, custom data configurations, and inefficient search functionalities. Managing multiple search platforms further complicated the process, risking delays and frustration across its diverse global audience of growers, distributors, and retailers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

How SPARQUE.AI helped Rijk Zwaan<\/h3><\/div>

Rijk Zwaan’s vision for a seamless digital experience required a solution that could unify both its content and commerce platforms. This meant leveraging the strengths of Contentful CMS, known for its flexibility in managing and structuring diverse content, and the Intershop Commerce Platform, which served as the backbone for Rijk Zwaan’s extensive product catalog.<\/p>\n

However, creating a unified and intuitive experience across these platforms required a layer of intelligence that could connect and optimize their capabilities. SPARQUE.AI provided this critical element, bridging the gap with a custom AI-powered search solution. The collaboration between SPARQUE.AI, Contentful and Intershop was instrumental in transforming Rijk Zwaan’s digital ecosystem into a cohesive, future-ready platform.<\/p>\n

SPARQUE.AI implemented a structured, results-driven approach to deliver a unified search solution:<\/p>\n<\/div><\/div><\/div>

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1. Proof of concept (POC):<\/strong><\/p>\n

A POC demonstrated the feasibility of integrating diverse content types \u2013 product catalogs, industry news, and technical reports \u2013 into a single platform. This prototype showcased how an intuitive search interface could streamline access to critical information.<\/p>\n

2. Custom algorithms:<\/strong><\/p>\n

SPARQUE.AI designed advanced algorithms tailored to Contentful\u2019s custom data configurations and Intershop\u2019s product catalog. These algorithms ensured seamless data retrieval, delivering fast, accurate, and intent-driven search results.<\/p>\n

3. Unified search interface:<\/strong><\/p>\n

A centralized search interface was developed, providing users with a consistent and efficient experience. By consolidating multiple data sources into one platform, users could quickly find relevant information without navigating between systems.<\/p>\n

4. Scalable API-first architecture:<\/strong><\/p>\n

The API-first framework ensured the solution\u2019s scalability and adaptability, allowing for seamless integration with future technologies and evolving business needs.<\/p>\n

5. Advanced analytics:<\/strong><\/p>\n

SPARQUE.AI embedded analytics tools into the platform, enabling Rijk Zwaan to gain actionable insights into user behavior, optimize search performance, and continuously adapt to the changing demands of its audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Results and impact<\/h3><\/div>

The collaboration between SPARQUE.AI, Intershop, and Contentful transformed Rijk Zwaan\u2019s digital ecosystem, delivering remarkable outcomes:<\/p>\n