About Isero
Isero is the largest hardware wholesaler in the Netherlands, supplying tools, fasteners, hinges, locks and personal protective equipment (PPE) to professionals in construction, maintenance and installation. With hundreds of thousands of specialized products and customers who depend on speed and completeness, relevant product recommendations are essential to help professionals order exactly what they need for every job.
Challenge
Professionals need to order exactly what they need, without delays or missing items. With a broad catalog and time-critical purchasing, Isero needed relevant product recommendations that help customers find compatible accessories, missing materials and frequently combined products during the buying journey.
Approach
SPARQUE.AI implemented tailored recommendation strategies across the Isero webshop. It combines order history, product relationships, basket behavior and customer context to generate cross-sell and complementary recommendations. These recommendations appear directly on product pages and cart pages.
How it works
SPARQUE.AI uses its Build-your-own-algorithm feature to let Isero combine order data, product information and buying behavior into recommendations. Isero can add data sources to establish product authority for professional buyers, a common B2B requirement. The same recommendation logic was also reverse implemented into in-store point-of-sale systems, so counter sales employees receive suggestions in real time while serving customers.
Outcome
Customers can identify missing materials and compatible add-ons faster during ordering, supporting more complete orders. Isero saw a measurable 5% increase in average order value. The impact led Isero to extend SPARQUE.AI recommendations from e-commerce to the trade counter via the POS system.
