LPMW

About LPMW

LPMW is a leading provider of welding technology in the Netherlands and Belgium, offering a comprehensive range of professional welding products and accessories. With a strong focus on digital innovation, the company operates both a B2B portal and a high-performance webshop. Its subbrand, AllesVoorLassen, specializes in online sales and serves as a testing ground for new digital commerce technologies.

The challenge

  • The existing search functionality delivered imprecise and often irrelevant results
  • Limited personalization capabilities with minimal flexibility for tailored recommendations
  • Little to no control over the search and recommendation logic
  • No integration with CRM or checkout processes to enable a holistic personalization strategy
  • Scalability limitations – the existing solution couldn’t keep pace with growth or rising customer expectations

Solution

  • Seamless integration of SPARQUE.AI into the existing Shopware environment at AllesVoorLassen
  • Intelligent product search with dynamic filtering and ranking mechanisms
  • Fully configurable recommendation logic – LPMW can fine-tune algorithms to fit specific target groups and product categories
  • End-to-end personalization across the entire customer journey
  • Integration of checkout and CRM data to boost conversion rates and increase average order value

“We needed a solution that truly works – one that gives us control over search and personalization. With SPARQUE.AI, we finally have the flexibility to tailor the experience to our customers’ needs. Switching to this solution has been a complete game-changer for our business.”

Menno Engelen
Channel Manager, LPMW 

Smarter personalization starts here.

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