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October 12, 2023

Webinar: The sense and nonsense of AI in ecommerce

Limited resources? Do it yourself, as it can be done and is also fun!

The hardware wholesaler for construction professionals

Date: October 12, 2023 8:30 a.m. - 4:30 p.m.

There is tremendous interest in AI. We noticed this when we gave the first presentations on this topic. As an ecommerce platform, when do you have enough data from your customers to be successful with it. We saw that for deep-learning models you need a lot of data, but for supervised AII solutions you don't need that. You can get your AI model going with the knowledge you already have of your webshop visitors.

After we showed you how that works, the question quickly arose: who is already using this and what resources do you need for it and what does it eventually deliver?

So we asked our client Isero to tell their story. They are a B2B Technical wholesaler of hardware and building products. Growing rapidly, with 66 branches and around 900 employees.

Leonie Jansen of the marketing department will tell you how she, as a marketer, has taken charge of the data strategy and with the help of SPARQUE makes the most beautiful improvements in sometimes only a few days, without help from the ICT department. Not a slick but genuinely good presentation and real answers.

Who should attend this session:

  • Any e-commerce company with a turnover of 5 million and higher and where the products have relevance with each other.
  • Anyone who is tired of manually creating relevant filters / continuously adding and modifying product descriptions.
  • Anyone who can think of many improvements for search engine or recommendations but keeps running into the cost picture.

Just pass along your details using the form below, and we'll keep you updated on event developments, and again this year we're giving away some free tickets to those who have signed up. We hope to see you October 12.

See you there!