Website visitors that use the on-site search come with a clear buying intent. When you take into account their browsing history and other data, such as previous orders, you can easily personalize the presented assortments based on their preferences.
In every steps of a user journey, website content can be personalized: Product lists, navigation, on product detail pages, in the shopping cart or even the check-out stage.
Use artificial intelligence to predict items to display and benefit from:
The sum is more than just adding parts - this is also true in website personalization. You have best sellers, items (not) in stock, perishables or just launched a new collection - but you also have preferences of your website visitors. Find the ideal match of those and benefit from:
Leverage all your data for cross-channel personalization! Use what you know about your customers about their order, page views or abandoned carts for surgical retargeting via e-mail.