The challenge
- The existing search functionality delivered imprecise and often irrelevant results
- Limited personalization capabilities with minimal flexibility for tailored recommendations
- Little to no control over the search and recommendation logic
- No integration with CRM or checkout processes to enable a holistic personalization strategy
- Scalability limitations – the existing solution couldn’t keep pace with growth or rising customer expectations
Solution
- Seamless integration of SPARQUE.AI into the existing Shopware environment at AllesVoorLassen
- Intelligent product search with dynamic filtering and ranking mechanisms
- Fully configurable recommendation logic – LPMW can fine-tune algorithms to fit specific target groups and product categories
- End-to-end personalization across the entire customer journey
- Integration of checkout and CRM data to boost conversion rates and increase average order value
"We needed a solution that truly works – one that gives us control over search and personalization. With SPARQUE.AI, we finally have the flexibility to tailor the experience to our customers' needs. Switching to this solution has been a complete game-changer for our business."
Menno Engelen
Channel Manager, LPMW