If website visitors use the on-site search, they already know exactly what they want and have a clear buying intent. If they then find the right product on top of the list, the conversion is almost certain. If not, they leave and look for it elsewhere.
The good news is - improving the on-site search has never been easier.
Modern customer portals with order histories and SKU uploads can support customers to order the right item quickly, but rely on the user to know how to handle the system - a known issue for UX design. Better rely on a state-of-the-art on-site search that automatically takes all available background information into consideration for you.
The benefits of personalized search are:
SPARQUE.AI enables tech-savvy business users to tweak and optimize search results on their own- by combining data sources and their relations in a drag and drop interface.
This intuitive "build-your-own-algorithm" feature displays search results in real time, so that every change can be tested and optimized instantly.
The benefits of personalized search with SPARQUE.AI technology are: