Polvo is a specialist supplier of tools, hardware and personal protective equipment. Polvo provides customers with project support and offers a very extensive assortment with over 40.000 products kept in stock. The deep and broad assortment necessitates the use of onsite search, navigation and recommendations solutions to ensure the right products are displayed.
Real solutions with SPARQUE
To carry a large assortment and ensure sufficiënt attention is drawn to various parts of the assortment is a challenge. Attention is key to entice B2B customers to order from new product categories. A one-stop-shop has benefits to the customer in terms of logistical and administrative processes while for Polvo it is very attractive to claim a larger role as supplier. Polvo regularly sends personalised email about product categories customers are not sourcing yet from Polvo, while the categories would fit well with their needs.
Use cases driven by SPARQUE