About Polvo
Polvo is a specialist supplier of tools, hardware and personal protective equipment. Polvo provides customers with project support and offers a very extensive assortment with over 40.000 products kept in stock. This necessitates the best possible on-site search, navigation and recommendations to ensure the right products are displayed.
How SPARQUE.AI helped Polvo
While having a huge selection to choose from is great, creating relevancy can be a real struggle. But it is key to entice B2B customers to order from new product categories.
A one-stop-shop has benefits to the customer in terms of logistical and administrative processes, while Polvo can keep growing as a large supplier. To boost revenue, Polvo regularly sends out personalized e-mails about product categories customers are not yet sourcing from, although they would be a great fit for their needs.
Filling in ‘white spots’
How relevant are we as a supplier to this customer? Every B2B wholesaler understands the importance to be the preferred supplier. One indication thereof is to look at the product categories a customer purchases from, in context to their overall needs. The categories that are not bought from are the so-called ‘white spots’. Polvo subtly draws attention to those by selecting promotions from these categories and sending them via e-mail - fully personalized and data-driven. An example: "Yes, we also supply protective garments and as it happens we even have items in promotion at the moment!"
Imagine. Done.
How does it work? Polvo chose SPARQUE.AI for its unique Build-your-own-algorithm feature. Using this, Polvo can calculate demand patterns of customers, and, based on related customers, define the white spots. Since there are new promotions each month, Polvo sends customers an e-mail about these if they fall in those categories. Of course, 100% data-driven. Are you ready to transform your standard e-mail marketing to one-to-one communication? Done.
“Polvo has a lot of customer order data. They help us to design personalized promotions in a way that benefits both customers and ourselves.”
Frank Schumacher, Marketing & E-Commerce Manager Polvo
