The same level of personalized service on-site and online:
Bouwmaat is an omnichannel B2B wholesaler for construction materials. Personal attention is very important to Bouwmaat customers. SPARQUE’s personalized product listings and search results, personalized category navigation and recommendations help each customer quickly find their preferred materials. Their motto: “Bouwmaat gets me”.
How SPARQUE.AI helped Bouwmaat
Construction professionals have strong preferences for familiar applications, materials and brands. Therefore, Bouwmaat displays the products in search results and listing pages in a personalized order for each customer. The visitor sees familiar products and brands on top, while products that cannot be shipped immediately are ranked at the bottom. For customers, it is easier to find the right products as they can relate more to what is displayed. The improved customer experience pays off in higher conversion rates and order values.
Nick Vieberink, Manager Marketing &
“SPARQUE helps us to turn customer data into immediate, effective and versatile support for our customers. It fuels the passion we feel to give our customers the best experience possible.”
Use cases driven by SPARQUE.AI
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