The same level of personalized service on-site and online:


Bouwmaat customer gets products presented that fit their journey

About Bouwmaat

Bouwmaat is an omnichannel B2B wholesaler for construction materials. Personal attention is very important to Bouwmaat customers. SPARQUE’s personalized product listings and search results, personalized category navigation and recommendations help each customer quickly find their preferred materials. Their motto: “Bouwmaat gets me”.

Bouwmaat online store for drilling machine

How SPARQUE.AI helped Bouwmaat

Construction professionals have strong preferences for familiar applications, materials and brands. Therefore, Bouwmaat displays the products in search results and listing pages in a personalized order for each customer. The visitor sees familiar products and brands on top, while products that cannot be shipped immediately are ranked at the bottom. For customers, it is easier to find the right products as they can relate more to what is displayed. The improved customer experience pays off in higher conversion rates and order values.

benefits of persuasive merchandizing with SPARQUE.AI technology

Nick Vieberink, Manager Marketing &
E-commerce Bouwmaat

“SPARQUE helps us to turn customer data into immediate, effective and versatile support for our customers. It fuels the passion we feel to give our customers the best experience possible.”

Cases Bouwmaat

Use cases driven by SPARQUE.AI

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