STARXX supplies a large assortment of personal protective equipment to construction and industrial customers. Their key differentiator is providing the best advice to the many small and medium sized enterprises. Everything is focussed on helping customers to choose the most adequate equipment. Using good content and of course using data. STARXX presents every customer the right sizes, preferred brands and complementary products, 1-on-1 personalised.
Real solutions with SPARQUE
SPARQUE is the pivotal commerce engine in a headless implementation on an Intershop backend. The entire implementation has been done by De Nieuwe Zaak. SPARQUE features among others personalised product listers, search results and recommendations and follows the preferences of each customer regarding brand and size. In the product lister, SPARQUE does not simply display the default variant of each ieder product, but always the size that is most relevant to each customer. Better user experience, no deferred disappointment “oh no, they don’t have my size after all” and higher conversion as a result.