About Starxx
STARXX supplies a large assortment of personal protective equipment to construction and industrial customers. Their key differentiator is providing the best advice to many small and medium sized enterprises. Everything is focused on helping customers to choose the most adequate equipment, by leveraging good content as well as data. STARXX presents every customer the right sizes, preferred brands and complementary products, 1-on-1 personalized.
How SPARQUE.AI helped Starxx
SPARQUE.AI is the pivotal commerce engine in a headless implementation on an Intershop backend. The entire implementation has been done by De Nieuwe Zaak. SPARQUE.AI features, among others, personalized product listings, search results and recommendations, and follows the preferences of each customer regarding brand and size. In the product list, SPARQUE.AI does not simply display the default variant of each product, but always the size that is most relevant to each customer. Better user experience and higher conversion are a result.
Personalization based on preferences
Personalized search makes sure those lucrative spots on top of the result page display the most relevant products. For Starxx, customers often make repeat purchases or variations thereof. Past purchases and derived preferences regarding protection grades, brands and sizes are great predictors for relevance. This way, Starxx ensures the top positions always display the most relevant products.
But what about which variant to display? When you have product variants, you can display only one variant for each product, typically the default. What if the size or color of an item does not fit your customer’s preference? Starxx displays not a default, but a variant that is the best fit to each customer, in this case based on size. The customer can find, pick and order the right size from the search result page.
Imagine. Done.
How does it work? SPARQUE.AI’s unique Build-your-own-algorithm feature predicts from order data and recent visits what preferences a visitor has. Supplemented with popularity and stock information, SPARQUE.AI get the most relevant products on top of the search results and the most suitable variant displayed. Personalized search? Done.
Go beyond the default
Do products convert better because they are placed on top or do you place better converting products on top? Either way, you want to make sure those lucrative places on top of the list display the most relevant products. The same is true when you have product variants.
You can display only one variant, typically the default one. But what if the size or color of an item does not fit your customer’s preference? Starxx displays the variant that is the best fit to each customer, in this case based on size. The customer can already see in the search result list which products has the right size - and instantly convert.
Imagine. Done.
How does it work? SPARQUE.AI’s unique Build-your-own-algorithm feature predicts from order data and recent visits what preferences a visitor has. Supplemented with popularity and stock information, SPARQUE.AI positions the most relevant products on top of the search results and the most promising variant in a detail page. Persuasive merchandizing? Done.
“The AI package of SPARQUE.AI is custom configured for us and scales for future use cases. We don’t just respond to customers’ needs, we anticipate their needs.”
Joost Rust, entrepreneur bei Starxx
