Warmteservice is an omnichannel B2B wholesaler supplying heating, sanitisation and installation materials. A family business of craftsmen for craftsmen. Relevant recommendations by SPARQUE ensure that customers don’t forget to order materials or parts needed for a job. Recommendations on the product page and on the cart paget are quite common. But in addition, if needed, Warmteservice sends an email at the end of business hours, as a reminder. That’s “perfectly arranged”.
Real solutions with SPARQUE
SPARQUE predicts from order data which products from complementary product categories are the best cross sell candidates. Exceptional is that all items already present in the cart, have a role in this prediction. Recommendations based on one product (detail page) carry a reasonable probability. But when you have two more items in the cart, the accuracy increases to around 95%, which makes the recommendations shown on PDP and cart page high quality ones.
Regarding the recommendations done via email, all orders of a customer on that day are screened. After ensuring that potential recommendations are also absent in subsequent orders, the email is sent to allow customer to make a supplementary order before 23:00.